November 25, 2022

What is Technical SEO, and why is it important?

As I dove headfirst into the technical side of SEO, I was overwhelmed by all the different aspects that needed to be considered. From optimizing website speed and mobile compatibility, to ensuring that all links and images were properly tagged and indexed, there was so much to learn. But as I continued to study and implement these technical SEO strategies, I began to see a drastic improvement in my website's search engine rankings. I also came to realize that its not as scary as I thought.

Technical SEO refers to the behind-the-scenes optimizations

that help search engines understand and crawl your website more effectively. This includes things like structuring your website's code, optimizing your images, and making sure your website is mobile-friendly. Without these technical optimizations in place, even the best content in the world may not be enough to get your website to the top of the search engine results.

Ensuring that your website is easily crawlable by search engines is critical for technical SEO because it helps search engines understand the structure and content of your website. This means that search engines can index and rank your pages more effectively, which can lead to higher visibility and more traffic. It's important to make sure that your website's code is clean and easy to understand. Which means using valid HTML and CSS, and following web development best practices. Additionally, you should make sure that all of your pages are linked together in a logical way, so that search engines can easily navigate through your website. Using tools like Google Search Console can help you identify any crawl errors or broken links. Fixing these issues quickly is critical to keep your website ranking high.

Another important aspect of technical SEO is optimizing your images. This means making sure that your images are properly tagged with relevant keywords and that they are compressed to reduce their file size. This will ensure that your images are properly indexed by search engines, which will help your website to rank higher. Use tools like Adobe Photoshop or Canva to edit your images for compression before uploading them to your website.

Lastly, making sure that your website is mobile-friendly is also an important aspect of technical SEO. As more and more people access the internet from their mobile devices, it's essential that your website is optimized for mobile viewing. Making sure that your website's code is responsive and that all of your images and videos are optimized for mobile viewing. Google's Mobile-Friendly Test can be used to check your website's mobile compatibility, and make sure its an enjoyable experience for people visiting from their phone.

In conclusion,

technical SEO is a crucial aspect of website building and search engine optimization. By focusing on making your website easily crawlable, optimizing your images, and making your website mobile-friendly, you'll be able to get your website to the top of the search engine results and increase your visibility. If you're interested in learning more about technical SEO, sign up for our email newsletter. Its designed to help break down barriers that might be keeping your website from reaching peak optimization.

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